The Work
MGI Marketing works with Connecticut and regional businesses across professional services, healthcare, retail, and B2B sectors. Every engagement is scoped around two measurable outcomes — conversion rate improvement and answer engine visibility. The case studies below reflect real projects, real clients, and real numbers.
Professional Services · Website Redesign + AEO
Connecticut Law Firm Doubles Qualified Leads in 90 Days
The firm's legacy site had a 78% bounce rate and zero presence in AI-generated answer results. MGI Marketing rebuilt the site architecture around high-intent service pages, implemented structured data for legal FAQ and attorney profiles, and optimized every page for answer engine retrieval. Result: bounce rate dropped to 34%, qualified consultation requests increased 104%, and the firm now appears in featured answers for 11 target queries.
104% more qualified leads · Bounce rate: 78% → 34% · 11 AEO featured answers
Healthcare · Conversion Rate Optimization
Regional Medical Group Increases New Patient Bookings by 37%
A four-location Connecticut medical group was generating traffic but converting at under 2%. A full CRO audit revealed friction in the appointment booking flow, inconsistent calls-to-action, and no mobile optimization. After a focused redesign of landing pages, booking flows, and trust signal placement, the conversion rate rose to 4.8% — a 37% lift — within 60 days of launch.
37% lift in bookings · Conversion rate: 1.9% → 4.8% · 60-day turnaround
B2B Technology · AEO + Website Strategy
SaaS Company Captures Answer Engine Visibility in a Competitive Vertical
A Connecticut-based SaaS company had strong organic rankings but was invisible in ChatGPT, Perplexity, and Google's AI Overviews for its core use cases. Connecticut Marketing Agency conducted an AEO content audit, restructured key solution pages around question-answer formats, and built a topic cluster that addressed the vertical's most-asked queries. Within 90 days, the company appeared in AI-generated answers for 24 target queries and saw a 31% increase in demo request submissions.
24 AEO query appearances · 31% more demo requests · 90-day timeline
Results Across Every Engagement
Aggregate performance metrics from Connecticut Marketing Agency client projects — websites, AEO campaigns, and conversion optimization engagements.
3.2×
Average conversion rate multiplier across website redesign clients
89%
Of clients gain AEO featured answer appearances within 90 days
60 days
Median time from project kick-off to measurable conversion lift
85+
Connecticut and regional clients served across professional services, healthcare, and B2B
Ready to See Results Like These?
Connecticut Marketing Agency is currently accepting new clients. If you're a Connecticut or regional business looking to improve conversions, gain AEO visibility, or rebuild your website around measurable outcomes — let's talk.